Most team leaders and brokers are chronically overloaded with tasks. Ideally, task/time allocation should look something like this:
Recruitment and Team Building (20-25%)
Training and Development (15-20%)
Business Development and Lead Generation (15-20%)
Transaction Oversight (15-20%)
Marketing and Branding (10-15%)
Administrative and Operational Management (10-15%)
Client Relationship Management (5-10%) (if in production)
Market Analysis and Strategy (5-10%)
In reality, most real estate businesses today operate using a reactive approach which often involves dealing with urgent, last-minute tasks such as client demands, deal negotiations, or market fluctuations. This constant firefighting leaves little time for growth with the actual time spent breakdown looking something like this:
Life (80%)
Elections (5%)
Being in production (50%)
Worrying about NAR Settlement (10%)
Retaining top producers who want to leave (10%)
Figuring out new rules & regulations in the post-lawsuit market (20%)
Following the Clear Cooperation Policy debate (5%)
Hoping that things will get better next year (5%)
No structure = No growth
I speak with 15-20 real estate business owners or managers every week. Before I go into the Agently demo I always ask a couple of discovery questions.
Here are the key takeaways:
Everyone plans to grow in 2025.
Nobody has time for anything.
The last time I checked there were two ways to grow a real estate business: recruit more agents or increase per-agent production (typically through providing extensive training, coaching & accountability).
Those are two very time-intensive Processes. Unless, of course, you have processes in place.
Streamline operations to unlock growth
At Agently we’ve built an all-in-one platform to streamline operations and increase agent productivity to help real estate business owners unlock the full growth potential that 2025 presents.
With Agently, agent onboarding & training is fully automated saving you up to 40+ hours per agent
Agent recognition & retention runs completely on auto-pilot saving anywhere up to 4 hours per week
Having agent resources in one place saves you from receiving multiple repetitive requests
Effective communication platform helps drive agent engagement
And of course, there's ongoing AI-powered coaching & accountability that provides personalized coaching helping increase agent productivity (up to 17% increase in production)
Bad market is not the reason.
Lack of time is not the reason.
Mortgage rates are not the reason.
Lack of processes is why most real estate businesses will fail to take advantage of the favorable real estate market to grow in 2025.
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